Rhyla Holley

Creative Director

About Rhyla

“It’s through mistakes that you actually can grow. You have to get bad in order to get good” – Paula Scher

Rhyla delivers compelling visual campaigns that stand out from the crowd and are deeply rooted in the psychology of what makes people take the next step. She works closely with clients to amplify their messages through strategic and creative imagery that leads to action. She believes that good design is more than just interesting visuals: It’s also about how the design makes people feel and what it inspires them to do.

She has developed brands and marketing approaches for a wide range of organizations, from established global companies to startups. Her design process begins with extensive research and an understanding of the client’s needs and business goals, and she uses those insights as the foundation for developing cohesive and thoughtful branding platforms. Rhyla has extensive knowledge and experience designing and managing the development of websites.

Rhyla started her career in fashion marketing and luxury home good products and then shifted to government information technology and education. She has a bachelor’s degree in fine arts, with a minor in art history, from Herron School of Art and Design.

Eliza Panike

Senior Associate

About Eliza

“The world needs a sense of worth, and it will achieve it only by its people feeling that they are worthwhile.” ― Fred Rogers

Eliza has long understood that strong, vibrant communities are built by providing young people the tools and resources they need to succeed. For the last decade, she has built her career supporting government and non-profit organizations working to improve the lives of children and families. Most recently, she developed key messaging and content for delivering Common Sense Media’s ratings and reviews to parents and caregivers. Prior to that, she provided support to California’s First 5 system through program management, event planning, and public policy campaigns.

Eliza excels at project management and will be using her skills to create effective communications campaigns for her clients.

Born and raised in Northern California, Eliza currently resides in the San Francisco Bay Area. She holds a bachelor’s degree in psychology with an emphasis in child development from San Francisco State University.

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