charter schools

Overview 

The National Alliance for Public Charter Schools is the leading national nonprofit organization committed to advancing the charter school movement. The Alliance provides assistance to state charter school associations and resource centers, develops and advocates for improved public policies, and serves as the united voice for this large and diverse movement.

Our Services 

Commission on No Child Left Behind: Beyond NCLB

The Challenge 

The Aspen Institute’s Commission on No Child Left Behind asked Collaborative to take the lead in writing, designing, and producing a report that chronicled the work of the Commission.

Our Approach 

The Collaborative team produced the Commission's final report and outreach materials, including research, writing, editing and design. We assisted the Commission in redesigning its Web site to align with the release and supported every aspect of communications around the release including media outreach, production of press materials and event logistics. Throughout the year, we also documented all of the Commission's hearings and roundtables and produced reports summarizing the proceedings.

Our Impact 

The report was recognized with the 2008 APEX Award for Publication Excellence in the category of One-of-a-kind Custom-Published Publications. The APEX Awards is an annual competition for writers, editors, publication staff and business and nonprofit communicators. Awards are based on excellence in graphic design, editorial content and overall communications effectiveness.

In addition, after the report’s release, Collaborative maintained a key role in supporting the Commission. Collaborative designed a post-release strategy to keep the Commission’s recommendations fresh in the field and to continue to lead the dialogue around the reauthorization of the No Child Left Behind Act. Collaborative provided consulting and support for advocacy strategies such as coalition-building, and on-going communications strategies such as research and regular e-mail alerts.

The Civic Index for Quality Public Education

The Challenge 

Public Education Network (PEN) wanted to investigate and strengthen the influence that communities have in improving public schools. As a result, PEN embarked on the design of an innovative Civic Index for Quality Public Education to give LEFs and communities a new tool for articulating their priorities for schools and engaging with each other about making progress.

Our Approach 

Collaborative worked with PEN to produce part of the content for the Civic Index for Quality Public Education. This first-of-its-kind, comprehensive, online tool includes a national poll that measures public attitudes toward education. It assesses 10 scientifically-based categories of community support determined by the public and experts to be critical factors outside the school needed to support and sustain quality schools. The 10 categories are:

•    Tolerance and Inclusiveness
•    Officeholder Leadership
•    Parent Involvement
•    Media Coverage
•    Youth Development and Involvement
•    Business Involvement
•    School Board Elections
•    Community Organizations
•    Use of Data
•    Higher Education

The tool helps to tailor community engagement efforts for maximum impact in communities. Collaborative built strategies for engaging the public through public conversations, coalition building, town meetings and forums, and building stakeholder groups to advance recommendations. As a result, we researched and wrote two sections in the Index—Media Strategies and Strategies to Engage the Public. Our staff wrote, edited and revised content to ensure it would be accessible and relevant to users in communities across the country.

Our Impact 

The Civic Index was released at the National Press Club in Washington, DC in June 2008, along with results from its national poll on how well the nation is supporting our public schools. Read more about the Civic Index on PEN’s Web site. At the time of release, eight cities and counties were using or would soon be using the Index to develop a local report card and work with their communities to improve their Index score in areas that need improvement.

Promoting College Access for Underserved Students

The Challenge 

Center for Student Opportunity (CSO), a national nonprofit organization dedicated to promoting higher education opportunities for first-generation and other historically underserved college-bound students, called on Collaborative to help promote its inaugural College Access & Opportunity Guide—a comprehensive college guidebook dedicated to promoting college opportunity for this demographic.

Our Approach 

Collaborative provided strategic engagement support and media outreach services to promote utilization of the Guide and position CSO as a "go to" source for college access. We reached out to national and local media outlets, as well as more than 100 leading corporations, organizations and foundations to create new partnerships and increase visibility of CSO among a national audience. Also, we provided guidance to CSO in updating its outreach materials and Web site, prior to the Guide's release, to ensure consistent messaging would resonate with targeted audiences.

Our Impact 

Collaborative issued a press release, placed on PR Newswire, that was disseminated by more than 60 national media outlets on the afternoon of the release date alone. Coverage appeared in places such as Wall Street Journal Market Watch, Public Education Network's Newsblast and in online resources published by the American Association of School Librarians and Youth Today among others. Several of CSO's partner colleges also received mentions in national news outlets and posted custom press releases on their respective Web sites. In addition, CSO secured a $25,000 grant from the Wal-Mart foundation to conduct an impact analysis on how the Guide is utilized to demonstrate its effect.

In total, information about CSO and the Guide was directly disseminated to nearly 79,000 individuals, not including the projected thousands who were reached through media outreach efforts. The resulting efforts have laid the groundwork for CSO to sustain and open opportunities for new partnerships.

Exploring What Education Can Learn from the Visual Arts

The Challenge 

The National Art Education Association teamed with Collaborative to coordinate and facilitate a summit of experts, practitioners, and decision makers in the art education field.

Our Approach 

Collaborative facilitated a three-day summit of art educators and advocates at the Aspen Institute in Colorado in August 2008 convened by the National Art Education Association (NAEA). Collaborative partnered with NAEA on the agenda development, selected readings for the summit's resource book and facilitated all the sessions.

Our Impact 

The summit was attended by leading visual artists, music advocates, policy-makers and experts in a range of academic subjects. They examined the importance of the visual arts to America. The group discussed visions for the future, values that guide the profession and strategies for making the general public appreciate all that the arts have to offer young people.

Principals Lead the Way for Universal Pre-K

The Challenge 

The National Association of Elementary School Principals' (NAESP) asked Collaborative to support its efforts to improve early childhood education by creating advocacy tools for NAESP's Leading Early Learning: Principals as Champions for Pre-K Initiative.

Our Approach 

The Collaborative team researched national and state-specific pre-K issues and created fact sheets, letters to the editor and op-eds tailored to three states in which strong pre-K efforts are already underway—Arkansas, Illinois and Wisconsin.

Our team also conducted interviews with principals in each of these three states and, based on these discussions, drafted a series of testimonials in support of universal pre-K. These materials are available through a special pre-K Web page—designed by Collaborative—located on NAESP’s Web site.

Our Impact 

As a result of Collaborative’s tireless work, these advocacy tools are used to help principals become pre-K advocates and are a vital component in the effort to change the role of elementary school principals in children’s education.

Redefining the Role of a Principal: Leading Learning Communities Series

The Challenge 

The National Association of Elementary School Principals (NAESP), a leader in advocacy and support for elementary and middle level principals, partnered with Collaborative to develop Leading Learning Communities: Standards for What Principals Should Know and Be Able To Do, Second Edition. This new version, updating and expanding the original that Collaborative developed for NAESP in 2001, was released in April 2008 at NAESP's national convention in Nashville, TN. The Leading Learning Communities standards build upon those outlined in 2001, with a strong focus on the extensive changes in society and education that have occurred over the last seven years. In an era of intense accountability, an increasingly global society and rapid changes in technology.

Our Approach 

Collaborative worked with NAESP to revise the guidebook using the most recent and relevant research, trends, tools and information available. In tandem, Collaborative created a landmark publication for NAESP titled, Vision 2021: Transformations in Leading, Learning and Community that explores these trends and paints a vivid picture of the future of learning. Leading Learning Communities: Standards for What Principals Should Know and Be Able To Do, Second Edition, can be ordered from NAESP. Collaborative also created the Leading Learning Communities Executive Summary, which can be downloaded for free off the NAESP homepage.

Our Impact 

The national education newspaper, Education Week, provided coverage on NAESP’s release of this new edition of Leading Learning Communities and of Vision 2021. Read the article, Principals’ Group Updates Standards for Leadership, published April 9, 2008. Together, these guidebooks form the Leading Learning Communities series, a series that continues to expand the horizon for principals while providing these leaders with the support they need.

Planning for Strategic Action for Afterschool in Greenville, SC

The Challenge 

United Way in Greenville, South Carolina asked Collaborative to develop a strategic action plan that elevates the positioning of afterschool services for students in the community, particularly for middle grade students.  This work also included the development of an assessment tool to help determine the quality of afterschool programs.

Our Approach 

Collaborative facilitated the development of a strategic action plan with a community steering committee that emphasizes quality in all afterschool programs in Greenville—including the identification of a quality assessment tool—and best practices in middle grades afterschool, with a plan for implementation of quality programs in targeted middle grades.

Our Impact 

The planning process resulted in a three-point strategic action plan for afterschool in Greenville. In one element, the plan will addressed services targeted to children at-risk of dropping out of school, with an outcome of increasing students’ academic success and graduation rates.

A second element focuses on the quality of services in the community. The third element will focus on how the United Way as an organization can focus its funding and support in future years to best support quality in afterschool services. Collaborative will help craft recommendations for a sustained effort, which include the necessary research, cost estimates and proposed timelines.

Collaborative worked with the steering committee to define what quality means for afterschool programs in Greenville, and developed of a quality assessment tool and a map of afterschool resources in the community. This quality assessment will have a far-reaching impact, helping not only Greenville United Way, but also the entire Greenville community to support and improve afterschool programs and systems. Ultimately, this work will feed back into the community-wide Graduate Greenville initiative as one strategy to help engage, motivate and support students toward the goal of increased graduation rates in Greenville County Schools.

A New Day for Schools: The Expanded Learning Time Summit

The Challenge 

Collaborative teamed up with Massachusetts 2020 and the Massachusetts Department of Education to manage A New Day for Schools: The Expanded Learning Time Summit.

Our Approach 

Collaborative oversaw the Expanded Learning Time Summit’s logistical needs and catering, disseminated invitations and a post-summit evaluation, coordinated the online and on-site registration processes, and managed the design process and agenda and materials development.

Our Impact 

The one-day summit brought together principals, teachers and educators to join in conversations on the Expanded Learning Time (ELT) initiative. This meeting demonstrates Collaborative’s continued experience with developing and hosting meetings for educational endeavors across the country.

Building a Stronger Community with the Foundation for Orange County Public Schools

The Challenge 

The Foundation for Orange County Public Schools, Inc (FOCPS) wanted to work with Collaborative on its Count Me In community agreement—a document that synthesizes the local community’s conversations on what dreams citizens share to reconnect the public with their public schools, and the obstacles they face in doing so.

Our Approach 

Collaborative provided consulting services to FOCPS that have included facilitating a meeting of the Count Me In steering committee to help make decisions on ongoing engagement strategies; participating at a meeting of the Foundation’s board of directors to provide guidance and technical assistance on decisions regarding ongoing public engagement activities; and providing monthly consultations to provide technical assistance and strategic consulting.

Our Impact 

Collaborative continued work with FOCPS in its efforts to facilitate community engagement regarding the future of the Hungerford Prep Academy in the historic community of Eatonville. This involved facilitating the coordinating committee, designing discussion guides and providing strategic consulting throughout the process. Collaborative wrote the culminating report that was presented to the Orange County Public School Board in late August 2008. This report is a synthesis of the community’s comments about the use of the Hungerford facility and its aspirations for good schools and strong supports for children in Orange County.