For the past several weeks, as I come out of the A gates at Washington National Airport, I have been struck by an ad I see posted at the top of the stairway to baggage claim. The ad shows a young professional admiring himself in a mirror. The caption says: “Looking for a lawyer who spends more time thinking about you?”
I like the ad, because each time I see it (and lately, I’ve passed through National airport quite a bit on my way to and from various client engagements), the concept resonates with me about what I hope people think about Collaborative Communications Group: That our focus is you, not ourselves.
Collaborative too is a “service” firm. That emphasis on service is key: We exist only to be in service to others. Because of that, Collaborative has been reticent to talk about itself. While recognizing and utilizing new media possibilities in supporting our clients’ goals, we’ve relied for more than 15 years almost solely on word-of-mouth references from those in our network to tell others what value we have added.
Plus, we have zero interest in adding to the white noise. I have personally eschewed engagement in many social media sites for exactly this reason. But beyond having a track record of what people tell us are some pretty significant efforts that truly have helped them move forward—the way we measure our own credibility—we’ve built a team around some awfully thoughtful people.
So whether it’s a way of helping others think about their strategic and communications approach, or understand the context of what’s going on in out-of-school time, teaching and learning, leadership, technology, open data, or the intersection of community-based organizations with schools, the team at Collaborative does indeed have something of value to say.
Precisely because we are working at the intersection of so much information, with so many of you knowledgeable people in so many enriched conversations across the field, we may have some insights that might be of use to share.
Think of this blog, then, as Collaborative practicing a bit of what we preach: Speak clearly—and only if you have something meaningful to say. So over the coming months, as we continue to pass along terrific examples of communications efforts you are producing that are of benefit to the field, we will share some ideas and reflections of our own that we think might help too. As always, our purpose in doing so is to be of use. And the way we’ll judge our value here will continue to come from your feedback. So please let us know what works for you, and what more we might do to help you advance your own mission.